Nivea body took real advantage of Fitting Exposure’s retail network and used New Look, Miss Selfridge, Dorothy Perkins and Wallis to target women aged 16-44 years in the changing rooms with their ‘Sunkissed’ body lotion campaign. A phenomenal audience of approximately 13 million women were reached over a two week period.

“Panels in changing rooms allow fantastic stand-out in an otherwise cluttered outdoor market. Solus advertising in the changing rooms not only allows time for the consumer to absorb the ad message, and the product advertised; but they are close to point of sale. Further marketing tie-ups within the stores further strengthens an already impactful campaign”.

Senior Marketing Manager

Headline Publishing

Taking advantage of the changing room environment, Bourjois targeted women aged 20-25 with their ‘So Laque’ nail polish and ‘3D Effect’ lip gloss in the Miss Selfridge network. Using two 4-week bursts of changing room media, the creative was tailored with a call to action when selected stores were in close proximity to Boots.

“We were looking for an environment we could communicate with young women when they were thinking about their appearance and had the time to linger over the great-looking ghd summer bag. Changing room panels provided the perfect opportunity; the exclusivity of message on a national format was a real selling point and the panels played an important role in the overall campaign”

Claire Nicholson

Manager/Strategy & Management Mediavest Manchester

“Fitting Exposure’s changing room media was a great fit for Müller Light reaching our target audience of women aged 16-44 years through a number of relevant retail shops. They allow us to serve ads to the target audience at a pit-stop relevant to the consumers’ mindset of looking good and feeling great”.

Karl Wells

Media Planner, Mediacom

Quaker wished to raise awareness and trial of their healthy option snack, Snack-a-Jacks to women. Using the New Look network, a changing room media campaign was complimented with distribution of full size popcorn samples, and a summer fashion themed mini-magazine featuring a money off next purchase coupon at point of purchase instore.

“The Ashlee Simpson changing room panels were an effective way for us to promote this artist to the core audience of young women aged 16-30 years old. By using changing room panels we were able to target this audience whilst they are in a shopping mindset and on the high street, so the advertising acts as an effective message. The artwork looked really striking and because this is a one-on-one, clutter-free media we were also able to include a competition mechanic within the creative which enabled consumers to win vouchers and sign up to the official Ashlee Simpson database”.

Vicky Fraser

Senior Planner/Buyer, Mediacom

“New Look changing room panels provided a fantastic opportunity for the tie up with the Superdrug ‘Sun Kissed Skin’ campaign targeting their consumer audience whilst on the high street in impactful locations. Following on, the post campaign analysis showed that Fitting Exposure over delivered in terms of sites for the campaign period”. 

Alexander Jackson

Client Planning Executive, Zenith Optimedia