'Changing room media'

Can I target "all adults" by buying across more than one of the networks?

Will my campaign be the only one on display?

How many creatives are recommended for a heavyweight campaign?

Is production included as part of the campaign cost?

Can campaigns be bought on a regional basis?

Does the cover include every store in each of the individual networks?

Can I sample or offer my client anything else as well as changing room panels?

What feedback to we get from the campaign?

Can I target All Adults by buying across more than one of the networks?

We can arrange campaigns which reach both a male & female audience across any combination of the individual campaign networks.

 

Will my campaign be the only one on display?

All campaigns are solus which means that there is no competition for position and the 'in charge' campaign has 100% share of voice across all stores in the network.

 

How many creatives are recommended for a heavyweight campaign?

As campaigns are displayed in every fitting room and viewed at close proximity to the consumer - a single creative execution works very well. A combination of creatives can be used and posted alternately however we would recommend no more than 3 variants.

 

Is production included as part of the campaign cost?

Production of up to 2 creatives is included in the gross campaign cost. Special production requirements such as lenticulars, mirror board etc are provided on request.

 

Can campaigns be bought on a regional basis?

We have the flexibility to offer campaigns by TV region, conurbation or 'cherry picked' line by line on an individual store basis.

 

Does the cover include every store in each of the individual networks?

We operate in every high street solus store and all concessions within department stores where the fitting rooms are owned by the individual brand.

 

Can I sample or offer my client anything else as well as changing room panels?

Controlled product sampling, postcards, leaflets as well as many other one-off opportunities including window posters, window corner flashes and mirror stickers can all be included as required.

 

What feedback to we get from the campaign?

Digital proof of posting photographs are provided within 24 hours of posting. We will also provide photographs and real time video footage of sampling activity. Framed presentation photographs, gift packed actual A3 panels displaying the campaign artwork can also be provided.